Conceptual Integrity Fuels Business Scale

What is a business? Think about what your business really is. When you remove all the fancy names, branding etc, etc. Your business is a “System” and that system is made up of a lot of interconnecting parts that make it function properly.

Now ask yourself this question. What makes a good business? Let’s re-frame that to “What makes a good system”? If you look real close the most important ingredient to creating this system is “Conceptual Integrity”.

This principle is simple to see and interconnect in your business. No matter where you look in your system or process you can identify that that process is part of the overall process or “design”. Each process in the business closely ties into the system and they work well together. As a whole it creates the balance, flexibility, maintainability, scalability, growth, efficiency and responsiveness required for your business to move forward faster.

Here is an example. Take a few processes in a business. Marketing, sales, the product itself and support. In every level of this process we are trying to solve a problem and create a solution. They all fit together at each level of the process to support the common goal. More sales and more happy customers.

For some reason this concept is hard for many business owners to grasp. BUT, if you are going to grow and scale a company it will be critical to align your systems and process to grow. We see it all the time here at SAB, business owners with conflicting process that do not compliment the overall design. As a matter of fact, many companies have processes that contradict each other.

If you are running a business in this fashion I can assure you that the path leads to implosion. Every good business that is scaling and growing month over month has conceptual integrity. Their products, services, directorates, employees and systems feed each other through the process and exist as one fine-tuned engine.

So how do we improve in these areas as a business owner?

Simply put, YOU must be the designer of your entire operation, systems process and procedures. YOU know them best! Remember, I said you are the designer, not the developer. Hire a developer to put those things into a system for you. That’s the technology piece of the discussion. You create the structure, mission/vision, etc, etc. Then hire a team to put that into reality for you from a technology standpoint. Don’t try to do both!

Here is what you can’t do. Hire 10 employees and have them create their own independent systems and processes for you. This is where the construct of your business will now start to fail as your systems will not synchronize and work in harmony together.

In closing your goal should always be this; no conflicting elements in your business, concepts, ideas or process. Everything connects seamlessly to produce superior results. A successful business with a happy business owner, employees and customers.

Do you feel like you are struggling with putting "strategy" and "business growth concepts" in place that make a difference? Doing it all is overwhelming! Let’s have a honest discussion about your business and see if the Power of 10 can help you. Click “HERE” to have a great conversation with our team today.

Written By The Strategic Advisor Board – Jason Miller

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