Your core message is the idea that captures what you do. It helps people 'get' your work and reflects the products or services of your brand. Remember the core messaging creates consistency in marketing that matters more than just the ads being seen by your focused audience.

Is the core message necessary for the brand's marketing consistency?

A Core Message lies at the heart of every outstanding brand. It sets the stage for all your other messaging and marketing. As it allows you to take an active stand on what you believe in passionately, attracting people with similar values who want nothing more than to work together! 

These are called ideal clients: individuals or organizations that resonate deeply because their messages speak directly toward those shared desires. Remember just any old product will do everything when there's something underneath worth selling.

How core message brings consistency in marketing?

The Core message brings consistency in marketing, and it should be delivered with honesty and integrity. The potential customers trust you to face their challenges. It's essential for your campaign strategy because the first impression creates an underlying feeling which determines how long someone spends interacting or buying from you. A core message is more than just words. It's an expression of your true self and the reasons behind what you do and what makes life worth living in both big moments, small ones. It should be wholeheartedly felt through every part of who we are as people.

It's not easy to find this type of balance between being analytical with our passions while also staying grounded enough emotionally so they can inspire others around us. Sharing your core message with heart will create marketing that sticks. Stories, meaningful anecdotes, and testimonials are powerful ways to share what you have in store for customers, so they know exactly how it works when working together!

Filter out your customers

Your core message is the filter that separates your great customers from those who are not a good fit for you. It also helps attract more of them - those with similar values and goals as yours. It means they'll be better able to enjoy working alongside someone like yourself!

Fact: A recent study by the Branding Business Journal found that brands with consistent messaging are worth 20% more than those who don't.

Do you feel like you are struggling with putting "strategy" and "business growth concepts" in place that make a difference? Doing it all is overwhelming! Let’s have a honest discussion about your business and see if the Power of 10 can help you. Click “HERE” to have a great conversation with our team today.

Written By The Strategic Advisor Board - Shelby Jo Long
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