Best Practices for Marketing a Live Event

    Jason Miller

    Marketing a live event is not as easy as it seems. Many events have been held and have failed. Many organizations still struggle with marketing their event correctly. Many companies cannot even afford the high costs of hosting a large-scale event. Keeping in all in view, we've put together this blog post all about how to market your live events - from the idea stages to promoting them successfully in the present day.


    Defining what your event is

    When you're building an event from scratch, it can be hard to determine just how much work you need to put into the overall marketing for your event. No matter its type, size, or purpose, any successful live event owes much to how well it is marketed, promoted, and advertised. The venue, the time, and the day of the event are also critical factors in determining how well your event will be marketed and promoted.

     

    There are a lot of strategies present out there for marketing different types of live events. A live performance, festival, or even a local street fair can benefit from promoting your event to get others interested in attending. They all have certain things that individuals can enjoy and look forward to a great time.

     

    Most importantly, though, you must be sure that you are promoting the event so that people will feel encouraged and excited to come. Remember, for marketing alive; even you will have to work on proper planning, assessing your competition, and more! Make sure that check out for further information.


    What is the primary purpose of your live event?

    Events are usually planned to meet some mission. It could be connecting with other organizations to have a good time or even increasing your brand. Before planning your event marketing, ask yourself the question "why"! What is your purpose? Why are you even planning on holding this event?

     

    Setting goals: The great thing about setting goals for an event is that it helps improve the process immensely. As you have a goal in mind, you can map out the marketing plan much better than if there is no goal. Here are a few types of purposes that can be used when marketing a live event:

     

    Recurring events: To hold an event regularly, you have to make sure that your marketing plan for the event improves upon each year. If it doesn't improve, there will be very little reason for people to show up every year.

     

    One way to set up this marketing plan is to have a survey at the end of each year, asking the attendees what improvements they can make. For example, it might be helpful to talk with the attendees about their favorite parts of your event and how you can improve upon that experience in the future.

     

    Onetime events: Onetime events are usually planned for a specific purpose and then performed at a certain point in time. It makes marketing an event much more difficult. It's hard to promote your event to specific people when you're not sure how many attendees you will be getting.

     

    A great way to fight this is by creating a registration page for your event, asking for email addresses from people to send out advertisements in the future. Using registration pages is also an excellent way to plan a practical time slot for your live event.

     

    Utilize social media channels: Many events have used social media as an effective way to advertise their events. It allows people to find out about the event through your posts, as well as people from their networks. Having a social media presence on popular websites such as Facebook, Twitter and Pinterest are highly recommended for any event. Facebook is primarily an excellent place to get started:

    Utilizing social media is also a way for organizations to connect with other companies running similar events. It's an excellent way to get feedback and potential partnerships with your competitors.

     

    Organizing your social media campaign: Once you have established a social media presence, you need to figure out which posts work the best when advertising your live event. In successful posts, make sure that they're positive and prominent.

     

    Try not to use negative words and try not to put multiple hashtags on one post. Also, try to make your most creative - people will be interested in seeing exciting and entertaining things. Don't fear breaking the rules when creating a marketing campaign for your event.


    Are you promoting your live event efficiently?

    The best way to promote a live event is through referrals. Another easiest way to do this is simply advertising on other people's social media pages. Here are a few examples:

     

    Also, you can use pay-per-click advertisements on your social media pages. It is where you buy advertising space and put in a certain amount of money to have your ads shown. You can do this with most popular websites, such as Google AdWords, Facebook Ads, and Twitter Ads.

     

    You can also use social media to increase word-of-mouth - to encourage people to talk about your event by asking them for recommendations and referrals. It is an excellent way to market your event because it helps establish a connection with your followers.

     

    Finally, don't forget about effective offline marketing! Now let's brainstorm how to market your live events through offline means:


    • Holding an event: You can use your event to spread awareness for an organization or company. Having an affair is often the most effective way to raise money for charities and causes.
    • Lobbying: Many companies use networking events to contact the people in the industry. You can access potential clients and partnerships by talking with the people at these events.
    • Sponsoring: This is the last of our great ways to promote your live events! By supporting a local organization or business, you can establish yourself as a strong leader in your industry. It will also help put them in touch with potential clients and customers.
    • Effective marketing: This is an excellent way to promote your events if you want a longer-term marketing plan. If you know people in the industry, it can be beneficial for networking and advertising your events.
    • Finally, make sure that you try to give back whenever possible. Event attendees usually remember companies that give back the most and are the most social at their events - so do not underestimate the power of giving back!


    Holding a successful live event requires excellent planning and execution.


    Best Practices for Marketing a Live Event

    Selling tickets for your event is not always an easy task, and you must be sure that the ticket price is realistic. That also means considering the marketing strategy, as well. If you are looking to sell some tickets, you must know the importance of marketing strategies and practices.

     

    Practices are essential when marketing a live event of any size. The entire process may seem overwhelming but conducting the proper training will ensure that your big day goes off without a hitch.


    Though you may plan to work on your techniques days before the event, it's always good to have some as soon as you start planning for the big one.

     

    You can't get everything right the first time, and that's why you should schedule a practice before your actual event. Pick at least 3-4 people to attend your course. The more people you have, the better. To avoid being bombarded and overwhelmed by the amount of feedback, take notes of every complaint you hear from everyone. It will help you with prioritizing and organizing your plans for future events.


    Conduct a self-assessment

    It's essential to conduct a self-assessment before your event, then use the results to make changes. Discrepancies between events show that you need to re-evaluate what you're doing. It's best to ask other event professionals for advice if you need any help with this. Seek out a professional who's been in your industry for 1-2 years.


    Meet with your participants

    The easiest approach for this is to meet with your practice participants and attend your practice event. You can also have someone from your event team do it for you. Keep the suggestions you receive to a minimum so that they don't spill over into the following practice event and require you to change too many things in one fell swoop.


    Practice before your actual event

    You can't get everything right the first time, and that's why you should schedule a practice before your actual event. Pick at least 3-4 people to attend your course. The more people you have, the better. It will help you with prioritizing and organizing your plans for future events.


    Developing a plan for your event

    Before you start planning your big day, you should think about what kind of activities you want to do. You can do this by brainstorming ideas and then creating a report. If you don't have any thoughts, ask professionals in your industry what they think would work best.

     

    When you know what you want to put on the calendar, it's time to prepare for it. Get everything you'll need for your event and have it ready before it starts. Make sure you're working with a good team that shares the same vision as you. The team should be professionals who can handle constructive criticism for your upcoming event.


    Start saving money early.

    Since most people who attend live events don't have a lot of extra money, it's essential to start saving up early in your planning stages. Opting to host your event privately can be a good plan if you can afford it. Just make sure that you're not being too extravagant.

     

    If you don't want to cut costs, you can try holding your event in a public place instead of an event hall or venue.


    Getting started on the Internet

    Internet is the most powerful tool that should be used to market any live event. If you're planning your big day, it's best if you put up a website that lets people know what's happening on your end. While this is highly effective, it doesn't mean that other forms of advertising don't have their place.


    Give your audience options.

    While you should make all of the decisions, never forget that the target audience is your primary concern. It means that if they don't like something, you'll have to change it up a little bit. Hosting a live event is all about letting the audience participate, so try to cater to them from the start.

     

    Decide on what kind of activities you're going to do for your event, then make sure you have enough time for each one. While deciding on a schedule for your event is essential, don't forget to give yourself some time to plan it out in advance. You should provide at least three months of lead time before your big day.


    Distributing information about your event

    An essential part of planning your live event is spreading the word. You should be doing whatever you can to get people to show up for it, especially if it's related to your field of business. It means that you better be advertising it regularly.

     

    It would help if you had enough signs in place around your venue that people could read from a distance. If you're having trouble getting people in, you can always consider hiring actors and models to help advertise your event. You should ensure that your event will be successful by testing out different ideas.

     

    You should also take the time to find someone who wants to help you with the planning, even if they're entirely free. Remember that your live event isn't just about a successful night, but it's Remember that your live event isn't just about a successful night, but it's also about the future of your business. If you think that you're not doing enough to make sure it's a success, then change your tactics.


    Final Thoughts - Best Practices for Marketing a Live Event

    Have you ever wondered why event marketing is so important? You have to advertise and test out different ideas with the hope of making it a success. Now you have got the Best Practices for Marketing a Live Event. Don't forget that you can't just rely on your event's quality and entertainment value - you must do your part as well.


    Do you feel like you are struggling with putting "strategy" and "business growth concepts" in place that make a difference? Doing it all is overwhelming! Let’s have a honest discussion about your business and see if the Power of 10 can help you. Click “HERE” to have a great conversation with our team today.


    Written and Published By The Strategic Advisor Board Team
    C. 2017-2021 Strategic Advisor Board / M&C All Rights Reserved

    www.strategicadvisorboard.com
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