New Paragraph
Shelby Jo Long
President / Global Partner
Europe
North America
Europe
North America
We work where you are and where you want to be
Areas of Expertise
Sales & Marketing
Acquisition
Digital Strategy
Meet Shelby Jo Long
Shelby Jo Long is an executive leader, global strategic advisor, multi-company founder, and recognized authority in communication, leadership, and market positioning. As President and Global Partner of the Strategic Advisor Board, Shelby helps guide the strategic direction, global expansion, and executive advisory work of an international strategy firm. She works with senior leaders, organizations, and business owners to strengthen leadership, clarify market position, improve communication, and build the strategic infrastructure required for sustainable growth.
Shelby brings a rare combination of executive experience, academic rigor, entrepreneurial leadership, and communication expertise to the consulting space. A retired tenured professor of business communication and longtime collegiate debate coach, she applies decades of experience in persuasion, critical thinking, organizational culture, and decision-making to complex business challenges
Communication is not simply a leadership skill. It is a competitive business advantage.
Shelby Jo Long
In addition to her leadership with the Strategic Advisor Board, Shelby is the founder and executive leader of multiple companies. She is the Founder and CEO of Cadence, a speaker development and matching organization that helps professional speakers, consultants, and thought leaders refine their intellectual property, strengthen their platforms, and connect with organizations seeking their expertise.
As CEO of Business Dynamics, Shelby helps entrepreneurs and executives transform ideas into positioned, structured, and sustainable businesses. Her advisory work includes business strategy, brand positioning, offer development, organizational communication, thought leadership, and growth infrastructure.
Her experience building and leading multiple companies gives her a practical understanding of how to move an idea from vision to execution—and how to align people, messaging, operations, and market opportunity around that vision
Our Business Is Our Clients
- Chukky Okobi - Superbowl Champion and CEO, Basic Instructions
- Matthew & Melany Hexter - CEOs, Evergood Adventure Wines and The Lemon Lodge Ski Bar
- Reggie Walker and David Carter - Former NFL Superstars, CEO and VP, The Game Within the Game
- Jon Macaskill- CEO, Frogman Mindfullness
- Otis McGregor - CEO, Tribe + Purpose and Pocket Litter
- Michael Fleischner - CEO, Big Fin SEO
- Megan Sumrell - CEO and Founder, The Pink Bee
- Matt Moorman - CEO, J Matthew Homes
- Jean Mayland - CEO, My Angel Alert Bands
- James Hornof - CEO, B&W Electric LLC
- Terry Foster - CEO, Terry Foster Consulting
- Artie Leonard - CEO, Reliable Solar Solutions
- David Lantos - CEO, Rock Solid Concepts
- Melanie Kossan - CEO, Mountain Mama CBD
- Ivan Alvarez - Founder and CEO, Blindspot Coaching and Consulting
- Leanna Schwend - CEO, Yellowstone Pharmacy
- Will Black - CEO, Sharing The Credit
- Jennifer Jas - CEO, Words With Jas, LLC
- Kevin Miller - CEO, All Approach
- Juddene Villarin - CEO, Reliable Staff Solutions
- James Foo Torres - Founder and CEO, Imperium Authority
- Phillip Lanos - CEO, Own The Rhythm
- Joel Phillips - CEO, ProShark
- Alexia Kaz - CEO, AK Infinite
- Scott Sery - CEO, Sery Content Development
- Ilija Blazhevski - Co-Founder, IDN Creatives
- Chris O'Byrne - CEO, JetLaunch Publishing
Partnering With SAB Will Make You Stronger
Digital Strategy
SAB will help you develop a comprehensive digital strategy building a strong digital footprint that aligns with your business goals while maximizing your use of technology and automation.
Innovation
SAB will help you foster a culture of innovation while our teams work with you and your teams to identify new opportunities and implement creative ideas to drive growth.
Revenue Growth
Learn how to drive revenue growth through strategic planning, partnerships, market research, customer insights, and optimization of sales and marketing channels.
Acquisition
Drive customer acquisition through targeted marketing campaigns, lead generation, and optimization of your sales funnel to increase conversions and revenue.
Technology
Leverage technology to drive company growth through digital transformation, process automation, data analytics, and innovative digital solutions tailored to your business needs.
Data & Analytics
At SAB, our goal is to help youharness the power of data and analytics to gain insights, inform decision-making while optimizing performance and customer experience.
Culture
Maintain a healthy company culture through employee engagement, diversity and inclusion, leadership development, and effective communication strategies.
Organization
SAB will provide guidance and support to help you optimize your organization's structure, operations, and culture, and drive growth and success in a rapidly changing environment.
Operations
Streamline operations and improve efficiency through process optimization, automation, and adoption of best practices to reduce costs and improve productivity.
Change Management
Manage organizational change, develop effective change management strategies, and implement new processes, technologies, and business models to drive success.
Sales & Marketing
Sales and marketing strategies that drive revenue growth, including customer segmentation, targeted campaigns, content marketing, and social media optimization.
Expansion
Business expansion, including market analysis, competitive intelligence, expansion strategy development, mergers and implementation to maximize growth and minimize risk.
Ready to get started? Let's go!
We Need a Little Information
Please let us know your pain points and we will help you deal with them.